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Databases for Marketing

Databases index magazine, newspaper and journal articles. Purchased databases with the Restricted to faculty, students, and staff at The University of Missouri icon are accessible only to MU users. Many databases will give you the full text of an article.
ABI/Inform Restricted to faculty, students, and staff at The University of Missouri

ABI/Inform is the primary index to over 1,000 business journals. Includes access to ABI/Inform Global, ABI/Inform Dateline and ABI/Inform Trade & Industry. [more]
Business and Company Resource Center Restricted to faculty, students, and staff at The University of Missouri

Business Insights: Essentials replaces the platform for Business and Company Resource Center. It is a fully integrated resource bringing together company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Search this database to find detailed company and industry news and information. [more]
Business Source Premier Restricted to faculty, students, and staff at The University of Missouri

Business Source Premier provides full-text for nearly 3,300 scholarly business journals, including full-text for more than 1000 peer-reviewed business publications. [more]
Factiva Restricted to faculty, students, and staff at The University of Missouri

Factiva contains business and financial data on companies from around the world. It also provides access to current issues and an archive of over 8,000 publications from around the globe. License terms restrict access to MU students, faculty, and staff only. [more]
LexisNexis Academic Restricted to faculty, students, and staff at The University of Missouri

Lexis Nexis Academic offers access to the full-text of current and back issues of major newspapers, journals, newsletters, and news sources from around the world and the full-text of legal materials, (court cases, legislation, statutes, regulations, law reviews, and more). [more]
RedBooks.com Restricted to faculty, students, and staff at The University of Missouri

RedBooks.com competitive intelligence and prospecting data on agencies and advertisers. Includes detailed profiles of nearly 13,500 US and international advertising agencies as well as information on over 24,000 US and international advertisers who each spend more than $200,000 annually on advertising. [more]
Scopus Restricted to faculty, students, and staff at The University of Missouri

Scopus is an abstract and citation database of research literature and quality web sources, including open access journals, conference proceedings, trade publications, abstracts, and patent records. [more]
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