MU Libraries New Books: Commerce

About the new book list

5/22/2013

The RSS feeds for the new books list is updated every Wednesday and contains a list of books added to the Ellis Library collection for the last six weeks. The titles are grouped by call number classification, and are listed by week and alphabetically by title.

Books for the most recent weeks are currently on the New Books Shelves inside the north entrance of Ellis Library. They can be checked out.

Fair trade, sustainability and social change / By Mark Hudson, Assistant Professor, University of Manitoba, Canada, Ian Hudson, Assistant Professor, University of Manitoba, Canada and Mara Fridell, Faculty Affiliate, University of Manitoba, Canada. (5/22/2013)

5/22/2013

Call #: HF1379 .H855 2013

HBR's 10 must reads on strategic marketing. (5/22/2013)

5/22/2013

Call #: HF5415.13 .H368 2013

Smart policies for workplace technologies : email, blogs, cell phones & more / Lisa Guerin. (5/22/2013)

5/22/2013

Call #: HF5549.5.P39 G84 2013

Stop complainers and energy drainers : how to negotiate work drama to get more done / Linda Byars Swindling. (5/22/2013)

5/22/2013

Call #: HF5549.5.E42 S95 2013

Your ad here : the cool sell of guerrilla marketing / Michael Serazio. (5/22/2013)

5/22/2013

Call #: HF5415 .S373 2013

Be a direct selling superstar : achieve financial freedom for yourself and others as a direct sales leader / Mary Christensen. (5/15/2013)

5/15/2013

Call #: HF5438.25 .C51247 2013

Can't buy me like : how authentic customer connections drive superior results / Bob Garfield and Doug Levy. (5/15/2013)

5/15/2013

Call #: HF5415.55 .G374 2013

Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna. (5/15/2013)

5/15/2013

Call #: HF5415 .K674 2013

Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. (5/15/2013)

5/15/2013

Call #: HF5415.1255 .P47 2013

Selling through someone else : how to use agile sales networks and partners to sell more / Robert Wollan, Naveen Jain, Michael Heald. (5/15/2013)

5/15/2013

Call #: HF5438.25 .W655 2013

The customer rules : the 39 essential rules for delivering sensational service / Lee Cockerell. (5/15/2013)

5/15/2013

Call #: HF5415.5 .C583 2013

The customer service survival kit : what to say to defuse even the worst customer situations / Richard S. Gallagher foreword by Carol Roth. (5/15/2013)

5/15/2013

Call #: HF5415.5 .G3468 2013

Conversations that sell : collaborate with buyers and make every conversation count / Nancy Bleeke. (5/1/2013)

5/1/2013

MU Libraries New Books: Commerce

About the new book list

Fair trade, sustainability and social change / By Mark Hudson, Assistant Professor, University of Manitoba, Canada, Ian Hudson, Assistant Professor, University of Manitoba, Canada and Mara Fridell, Faculty Affiliate, University of Manitoba, Canada. (5/22/2013)

HBR's 10 must reads on strategic marketing. (5/22/2013)

Smart policies for workplace technologies : email, blogs, cell phones & more / Lisa Guerin. (5/22/2013)

Stop complainers and energy drainers : how to negotiate work drama to get more done / Linda Byars Swindling. (5/22/2013)

Your ad here : the cool sell of guerrilla marketing / Michael Serazio. (5/22/2013)

Be a direct selling superstar : achieve financial freedom for yourself and others as a direct sales leader / Mary Christensen. (5/15/2013)

Can't buy me like : how authentic customer connections drive superior results / Bob Garfield and Doug Levy. (5/15/2013)

Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna. (5/15/2013)

Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. (5/15/2013)

Selling through someone else : how to use agile sales networks and partners to sell more / Robert Wollan, Naveen Jain, Michael Heald. (5/15/2013)

The customer rules : the 39 essential rules for delivering sensational service / Lee Cockerell. (5/15/2013)

The customer service survival kit : what to say to defuse even the worst customer situations / Richard S. Gallagher foreword by Carol Roth. (5/15/2013)

Conversations that sell : collaborate with buyers and make every conversation count / Nancy Bleeke. (5/1/2013)

Selling to win / Richard Denny. (5/1/2013)

Review

The art of influencing and selling / Ardi Kolah. (5/1/2013)

The Group of Twenty (G20) / Andrew F. Cooper and Ramesh Thakur. (5/1/2013)

Bright lights, no city : an African adventure on bad roads with a brother and a very weird business plan / Max Alexander. (4/24/2013)

Review

Copywriting : successful writing for design, advertising, and marketing / Mark Shaw. (4/24/2013)

Crafting the customer experience for people not like you : how to delight and engage the customers your competitors don't understand / Kelly McDonald. (4/24/2013)

US-China trade dispute : facts, figures and myths / Imad Moosa. (4/24/2013)

Review

Why managing sucks and how to fix it : a results-only guide to taking control of work, not people / Cali Ressler, Jody Thompson. (4/24/2013)

From the Inside Flap

Consumer behavior : perspectives, findings and explanations / by John O'Shaughnessy. (4/17/2013)

Review

Contagious : why things catch on / Jonah Berger. (4/17/2013)

Generations at work : managing the clash of boomers, Gen Xers, and Gen Yers in the workplace / Ron Zemke, Claire Raines, Bob Filipczak. (4/17/2013)

IFRS for dummies / by Steve Collings. (4/17/2013)

On message : precision communication for the digital age / Theo Theobald. (4/17/2013)

Secrets of selling services : everything you need to sell what your customer can't see--from pitch to close / Stephan Schiffman. (4/17/2013)

The science of serendipity : how to unlock the promise of innovation in large organisations / Matt Kingdon. (4/17/2013)

Advertising : strategy, creativity and media / Chris Fill, Graham Hughes, Scott De Francesco. (4/10/2013)

Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University. (4/10/2013)

International consumer behavior in the 21st century : impact on marketing strategy development / A. Coskun Samli. (4/10/2013)

Make it all about them : the true keys to winning sales presentations / Nadine Keller. (4/10/2013)

Market your way to growth : 8 ways to win / Philip and Milton Kotler. (4/10/2013)

Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton. (4/10/2013)

Marketing to the ageing consumer : the secrets to building an age-friendly business / by Dick Stroud, Kim Walker. (4/10/2013)

Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville. (4/10/2013)

Qualitative consumer and marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets. (4/10/2013)

Reevaluating NAFTA : theory and practice / Imtiaz Hussain. (4/10/2013)

About the Author

The edge : 50 tips from brands that lead / Allen P. Adamson foreword by Steve Forbes. (4/10/2013)

The Routledge companion to identity and consumption / edited by Ayalla Ruvio and Russell W. Belk. (4/10/2013)

Unrelenting innovation : how to build a culture for market dominance / Gerard J. Tellis. (4/10/2013)

From the Inside Flap

What your CEO needs to know about sales compensation : connecting the corner office to the front line / Mark Donnolo. (4/10/2013)

Whatcha gonna do with that duck? : and other provocations, 2006-2012 / Seth Godin compiled by Bernadette Jiwa. (4/10/2013)

Store wars : the worldwide battle for mindspace and shelfspace, online and in-store / Greg Thain and John Bradley. (4/3/2013)

The no B.S. guide to marketing to leading edge boomers & seniors : [the ultimate no holds barred, take no prisoners roadmap to the money] / by Dan S. Kennedy with Chip Kessler. (4/3/2013)

The ten-day MBA : a step-by-step guide to mastering the skills taught in America's top business schools / Steven Silbiger. (4/3/2013)

The world of Wal-Mart : discounting the American dream / Nicholas Copeland and Christine Labuski. (4/3/2013)

Advertising and reality : a global study of representation and content / edited by Amir Hetsroni. (3/27/2013)

Brilliant selling : what the best salespeople know, do and say / Jeremy Cassell, Tom Bird. (3/27/2013)

Contagious selling : how to turn a connection into a relationship that lasts a lifetime / David A. Rich. (3/27/2013)

Costing for the fashion industry / Michael Jeffrey and Nathalie Evans. (3/27/2013)

Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. (3/27/2013)

Marketing in the 21st century and beyond : timeless strategies for success / Bruce D. Keillor, editor. (3/27/2013)

Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media / Paul Springer, Mel Carson. (3/27/2013)

The rise of marketing and market research / edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann. (3/27/2013)

Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai. (3/27/2013)

When America first met China : an exotic history of tea, drugs, and money in the Age of Sail / Eric Jay Dolin. (3/27/2013)