New Online Resources Now Available!!
http://mulibraries.missouri.edu/journalism/
• E-books -- We are purchasing ebooks. To browse the collection, choose the ebrary link http://proxy.mul.missouri.edu:2048/login?url=http://site.ebrary.com/lib/umcolumbia from the journalism library webpage or from the database page to browse the e-book collection. You will need to download the “ebrary reader” to be able to read ebrary books.
Ebrary books are also integrated into the online catalog, but at this time searches cannot be limited to online books only.
• Marquis Who’s Who - http://proxy.mul.missouri.edu:2048/login?url=http://search.marquiswhoswho.com is now is now available on the web. Access it through the database page or in the online catalog. We hope that this database might be helpful locating information about “people.”
Note: License is for single user access.
If you receive a message that says that we’ve exceeded concurrent users, would you please send me (carnerd@missouri.edu) an email. Please use the logoff button. When an individual exits without logging out, it takes 10 minutes to reset.
• Editor & Publisher Yearbook online – http://www.editorandpublisher.com/eandp/yearbook/index.jsp
The Journalism Library still subscribes to the print resource, and may be found in the journalism library reference collection, but we purchased a one-user subscription for the Reynolds Institute. It is not cataloged and is not available through the library webpage because we can’t publish the login and password. This would be available for use by faculty and students for research. If a student needs access, please send them to the library so that we can log them in. You, however can access it by going to the link above and logging in using the information provided.
• RedBooks.com http://proxy.mul.missouri.edu:2048/login?url=http://www.redbooks.com
Replaces Advertising Redbooks (Advertisers & Agencies). Access is through the database page listing under (R) Redbooks and (A) Advertising Redbooks.
Redbooks.com provides competitive intelligence and prospecting data on agencies and advertisers. Includes detailed profiles of nearly 13,500 US and international advertising agencies as well as information on over 24,000
US and international advertisers who each spend more than $200,000 annually on advertising. Note: License is for single user access.• SRDS Online -http://proxy.mul.missouri.edu:2048/login?url=http://www.srds.com/library
Online editions of the following SRDS directories for advertising and marketing:
Business Publication Advertising Source
Consumer Magazine Advertising Source
Newspaper Advertising Source
Direct Marketing List Source
Radio Advertising Source
TV & Cable Source
Interactive Advertising Source
Out of Home Advertising Source.
The database can also be accessed by searching the online catalog http://laurel.lso.missouri.edu/search~S1 for each title or searching by keywords: srds source or directly from the database page under “S”.
• Standard & Poor's NetAdvantage - http://proxy.mul.missouri.edu:2048/login?url=http://www.netadvantage.standardandpoors.com/NASApp/NetAdvantage/index.do
NetAdvantage provides information on companies, industries, stocks, mutual funds and the economy. Sources include Industry Surveys, Stock Reports, Bond Reports and Corporation Records. The type of information includes, but is not limited to, financial statistics, commentary, and directory listings, e.g., security dealers. The Industry Surveys is an excellent resource to locate information on 53 industries. The Mutual Funds section provides a quote, name of fund manager, rate of return, and sector allocations.
• Reader's Guide Retrospective 1890-1982 - http://proxy.mul.missouri.edu:2048/login?url=http://vnweb.hwwilsonweb.com/hww/jumpstart.jhtml?CustID=0000114818?=RGR
Readers' Guide Retrospective is a database containing comprehensive indexing of the most popular general-interest periodicals published in the United States and reflects the history of 20th century America.• Euromonitor’s -Global Market Information Database – Trial - http://proxy.mul.missouri.edu:2048/login?url=http://www.portal.euromonitor.com
Contains key business intelligence data on countries, companies, markets and consumers. Includes marketing data from 207 countries and market size data for over 350 consumer products in 52 countries over a six-year period. Also includes profiles for leading FMCG (fast moving consumer goods) companies along with financial, market share and brand information. Trial ends March 31, 2008.
The Journalism Library is very interested in your feedback. Please let us know if there are resources you need for your research or teaching by contacting:
Dorothy Carner – carnerd@missouri.edu