Media Planning & Marketing

Housed in the Journalism Library

Lifestyle Market Analyst "A reference guide for consumer market analysis."    Designed to be used for preliminary market analysis at the local, state, and national levels.  Provides lifestyle information such as hobbies, interests, and activities popular within geographic and demographic markets.

Jour-R  HF5415.33.U6 L54 2006

Marketers Guide to Media - reference resource with current rates and audience estimates for the major media. 

Jour Reserve – filed under Marketers

Market share reporter - Presents market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry. Jour-R HF5410 .M34. Latest volume at Ellis Ready Ref and second latest Jour-R.

Magazine Dimensions – general dimensions, magazine audiences, basic magazine audience definitions, reach and frequency patterns, qualitative factors, intermedia comparisons information sources.  Jour Ready Ref.

TV Dimensions – Program Type Appeals, Reach & Frequency, Viewer Response To Programs And Commercials, Intermedia Comparisons. Jour Ready Ref

Editor & Publisher Market Guide –  The E&P Market Guide uses 91 variables to project the year's retail sales, income levels and demographic composition of the US with proven accuracy. The forecasting model developed by Editor & Publisher is based on economic indicators provided by the Department of Commerce, the Bureau of Economic Analysis, state data centers and chambers of commerce throughout the U.S. Forecasting accuracy in past years has shown that the projections do not deviate more than 3 percentage points from actual year-end figures

Jour Ready Ref.

SRDS – Standard Rate and Data Service – Consumer Magazines, Business Publications,  TV & Cable, Newspaper, Radio.  standardized ad rates, dates, contact information and links to online media kits, Web sites and audit statements. Access to the most current, accurate data from SRDS makes media planning and buying efficient. 

Jour Current Periodical Shelf Alphabetical by title.

Nielsen Ratings – published weekly in Broadcasting & Cable magazine.    Located in Jour Current Periodical shelf for current 3 months, otherwise bound in Ellis Library  ELLIS TK6540 .B85.

Rand McNally ... commercial atlas & marketing guide - This atlas provides current information on demographics for marketing. Maps and tables are included showing populations, income, and housing and sales data (with projections) for the U.S.

Databases for Business & Company Information

ABI Inform – Available through ProQuest,  Search 1000 premier worldwide business periodicals for information on advertising, marketing, economics, human resources, finance, taxation, computers, and more. Also, information on 60,000+ companies.

Bloomberg -  Double screen computer located in Ellis Ref..  Bloomberg is an online financial service that provides quotes and technical analysis of U.S. and international securities. Bloomberg provides company, industry, and market news. Bloomberg contains historical economic data from sources such as the International Monetary Fund (IMF).

Business and Company Resource Center- Business & Company Resource Center includes the journal coverage as well as: insider trading activity, major shareholder information, marketing data,company histories and chronologies, Investext investment reports, press releases, stock quotes, and more. Some fulltext available.

Business Source Premier - provides full text for nearly 3,300 scholarly business journals, including full text for more than 1000 peer-reviewed business publications.

Disclosure - includes information on over 12,500 international companies trading on U.S. exchanges. Quarterly and annual financial data are gathered from documents filed with the Securities and Exchange Commission as well as company annual reports. Includes names and holdings of both insiders and institutional holders, and I/B/E/S earnings estimates. Only accessible within Ellis Library.  

Regional Business News - It provides comprehensive full-text coverage for regional business publications. It incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States. It also includes transcripts from business television shows with 30-day rolling backfile. This database is updated on a daily basis.

JSTOR-A full-text database consisting of the Arts and Sciences I, II, III, IV, Ecology&Botany and General Science Collections which provide access to the back files of over 300 scholarly journals. Areas included are history, sociology, business, economics, ecology, literature, mathematics, music, political science, population studies, Asian studies, philanthropy and finance.

Factiva - a Dow Jones & Reuters Company, provides world class global content, including Dow Jones and Reuters Newswires and The Wall Street Journal - unduplicated in a single service elsewhere. Factiva offers the only single content solution with multiple language interfaces and multilingual content covering nearly 8,000 sources.

Hospitality and Tourism Index
covers scholarly research and industry news relating to all areas of hospitality and tourism. This collection contains more than 440,000 records from 500 titles, with coverage going back to the early 1960s. Major coverage includes demographics and statistics, hotel management, food service and beverage management, travel and tourism, event management, gaming, international cuisine, law, market trends, research and more.

Lexis Nexis Academic - (subset of Lexis/Nexis) offers access to the fulltext of current and back issues of major newspapers, journals, newsletters, and news sources from around the world and the fulltext of legal materials, (court cases, legislation, statutes, regulations, law reviews, and more). It is an excellent source for current events, business and financial information. Includes very current information.

MediaMark Reporter - is a database of demographic and marketing information based on a national survery of the "demographics, product usage, and media exposure of all perons aged 18 and over in the contiguous 48 states." Coverage begins with 1995. This database is only accessible within Ellis Library.

 Social Sciences Citation Index - is a multi-disciplinary database indexing every item from 1,725 journals plus selected social science articles from 3,300 additional journals worldwide. 

Housed in Ellis Library

Best customers.  "Demographics of consumer demand."

MU ELLIS HC110.C6 B47 2001.

Household spending : who spends how much on what. 

MU ELLIS REFERENCE HC110.C6 O35 8th ed.

Mediamark reporter system [CD ROM]. 

MU ELLIS REFERENCE HF5415.3 .M428 2002 CD-ROM

MU ELLIS HA203 .C68 2000. latest edition on Ready Ref.

Online

County Business Patterns – Missouri

http://www.census.gov/epcd/cbp/view/cbpview.html

Arbitron Radio Ratings and Media Research Information    Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data.

http://www.arbitron.com/home/content.stm

Ellis Library’s Marketing Information Sources

http://www.missouri.edu/~elsgwen/marketing.html