Databases for Articles

Advertising RedBooks.com http://proxy.mul.missouri.edu:2048/login?url=http://www.redbooks.com
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Business Source Premier http://proxy.mul.missouri.edu:2048/login?url=http://search.ebscohost.com/login.asp?profile=web&defaultdb=buh
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Communication and Mass Media Complete http://proxy.mul.missouri.edu:2048/login?url=http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=ehost&defaultdb=ufh
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Communication Studies: A SAGE Full Text Collection http://proxy.mul.missouri.edu:2048/login?url=http://www.csa.com/htbin/dbrng.cgi?username=columbia&access=columbia8&db=sagecom-set-c
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EconLit http://proxy.mul.missouri.edu:2048/login?url=http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=ehost&defaultdb=ecn
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Factiva http://proxy.mul.missouri.edu:2048/login?url=http://global.factiva.com/en/sess/login.asp?xsid=S003Wvj0XNyMTZyMTApMDAqNDAvNXmm5DFHY96oYqZlNFFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFB
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LexisNexis Academic http://proxy.mul.missouri.edu:2048/login?url=http://www.lexisnexis.com/us/lnacademic
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PsycINFO with PsycARTICLES http://proxy.mul.missouri.edu:2048/login?url=http://ovidsp.ovid.com/ovidweb.cgi?T=JS&MODE=ovid&PAGE=main&NEWS=N&D=psyh
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SRDS Online http://proxy.mul.missouri.edu:2048/login?url=http://www.srds.com/library
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Journals

• Advertising Age
• International Journal of Advertising
• Journal of Advertising
• Journal of Marketing
• Journal of Marketing Communications
• Journal of Marketing Research
• Marketing Science
• Public Relations Review

• Looking for a specific article or journal? Try the Journal/Article Finder
• Need to search for articles by keyword or topic? Try Databases in the Databases tab

Other Resources Online

AdAccess http://scriptorium.lib.duke.edu/adaccess/

Advertising Research Foundation http://www.arfsite.org/

American Marketing Association http://www.marketingpower.com/

Classic American Magazine Advertisements http://www.thetinbox.com/

Council of Public Relations Firms http://powerreporting.com/category/Beat_by_beat/Religion

Ellis Library’s guide to finding business and economics information http://mulibraries.missouri.edu/guides/subjects/companyinformation/default.htm

eBooks / Books

• Looking for a specific book? Try the Book Finder
  • The Book Finder first searches in the MERLIN catalog.
  • If no resources are found in MERLIN, the search moves to the MOBIUS catalog (a catalog of many Missouri libraries).
• Need to search for a book by keyword or topic? Search the MERLIN catalog