MU Libraries Course Research Guide: English 2030: Professional Writing
Instructor: Claire SchmidtAdvertising
SRDS Online 
http://proxy.mul.missouri.edu:2048/login?url=http://www.srds.com/library
SRDS Online contains online editions of the following SRDS directories for advertising and marketing: Business Publication Advertising Source, Consumer Magazine Advertising Source, Newspaper Advertising Source, Direct Marketing List Source, Radio Advertising Source, TV & Cable Source, Interactive Advertising Source and Out of Home Advertising Source. [more]
Business Plans
Business Plans and Profiles Index
http://www.carnegielibrary.org/research/business/bplansindex.html
From the Carnegie Library of Pittsburgh, this lists types of small businesses along with sample business plans or profiles. The plans are either available online (and will be highlighted) or in the title indicated by italics. Note: the books may or may not be held by MU. Check availability via MERLIN at http://mulibraries.missouri.edu or ask at the Reference Desk.
Business Plans Handbook
http://proxy.mul.missouri.edu:2048/login?url=http://galenet.galegroup.com/servlet/eBooks?ste=22&docNum=CX3439799999&q=morenetuomcolum
From the book: "A collection of 24 actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses in North America. Plans are from businesses in the manufacturing, retail and service industries, with company names and addresses changed."
Small Business Resource Center
http://proxy.mul.missouri.edu:2048/login?url=http://infotrac.galegroup.com/itweb/morenetuomcolum?db=SBRC
Small Business Resource Center covers all major areas of starting and operating a business including financing, management, marketing, human resources, franchising, accounting and taxes. Access provided by MOREnet.
Demographics
American FactFinder
http://factfinder.census.gov/
This site will guide to to data on your community. Choose: -"Fact Sheet" for quick access to basic demographic, social and economic data on your city, town, county or state or ZIP Code. -"People" to find more popular tables on a variety of topics (age, education, income, race and more) for your area. -"Housing" to find popular tables on home values, ownership, housing characteristics and mortgage. -"Business and Government" for data on housing starts, government finances, foreign trade and more.
Legal
Case.net
https://www.courts.mo.gov/casenet/base/welcome.do
This is the Missouri State Courts’ automated management system. Here you’ll see names of anyone who has ever had a brush with the court system including felonies, speeding tickets, divorces, child custody, DWIs, and lawsuits. You can search for names of businesses as well as names of individuals.
CriminalSearches.com
http://www.criminalsearches.com/
Also Known as: Criminal Searches; CriminalsearchesProvides information on criminal charges obtained from public records.
Family Watchdog
http://familywatchdog.us/
National sex offender registry.
Legal Guide for Starting and Running a Small Business
http://laurel.lso.missouri.edu/record=b5305721~S1&searchscope=0
This handbook is located in the Law Library.
Small Business Start Up Kit
http://laurel.lso.missouri.edu/record=b5594472~S1&searchscope=0
This handbook is located in the Law Library.
Marketing
Mintel
http://proxy.mul.missouri.edu:2048/login?url=http://academic.mintel.com
Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Also included are management and company reports for companies mentioned in the reports. In order to use Mintel, you must first agree to the terms of Mintel Academic Access. After you agree, you will then be asked to sign in with your Mintel Reports Personal Profile before you can use the database. New users can create a profile using an online form that provides Mintel with your name, email address and a password of your own choosing; however, the email address must include either the "missouri.edu or mizzou.edu" domain [e.g. Addresses from other domains [e.g., @yahoo.com, @gmail.com, @mac.co [more]
Nutrition
CABDirect
http://proxy.mul.missouri.edu:2048/login?url=http://www.cabdirect.org/advancedsearch.html
Also Known as: CAB Abstracts; CABIIndex to journal literature in all agriculture related disciplines including nutrition. [more]
NutritionData.com
http://www.nutritiondata.com/
Searchable database of nutritional information for brand name products and fast food items. The display includes nutrition facts labels.
USDA Nutrient Database SR 16-1
http://www.nal.usda.gov/fnic/foodcomp/search/
Contains the nutrient data, including vitamin, mineral, and fatty acid content of over 6500 food items. From the U.S. Department of Agriculture. [more]
General
Business and Company Resource Center
http://proxy.mul.missouri.edu:2048/login?url=http://infotrac.galegroup.com/itweb/morenetuomcolum?db=BCRC
Includes company financial reports, market share data, product lines, company histories, and industry overviews, in addition to magazine articles from 1980-date. [more]
Business Source Premier
http://proxy.mul.missouri.edu:2048/login?url=http://search.ebscohost.com/login.asp?profile=web&defaultdb=buh
As the world’s largest full text business database, Business Source Premier provides full text for nearly 8,350 scholarly business journals and other sources, including full text for more than 1,100 scholarly business publications. Search for articles about a given company, industry, or country. Also includes SWOT analyses for many companies, plus market research reports for different industries. [more]
Factiva
http://proxy.mul.missouri.edu:2048/login?url=http://global.factiva.com/en/sess/login.asp?xsid=S003Wvj0XNyMTZyMTApMDAqNDAvNXmm5DFHY96oYqZlNFFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFB
Factiva contains business and financial data on companies from around the world. It also provides access to current issues and an archive of over 8,000 publications from around the globe. License terms restrict access to MU students, faculty and staff only. [more]
Hospitality and Tourism Index
http://proxy.mul.missouri.edu:2048/login?url=http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=ehost&defaultdb=hoh
Hospitality and Tourism Index covers scholarly research and industry news relating to all areas of hospitality and tourism. Major coverage includes demographics and statistics, hotel management, food service and beverage management, travel and tourism, event management, gaming, international cuisine, law, market trends, research and more. [more]
Small Business StartUp Guide
http://www.sba.gov/smallbusinessplanner/index.html
This small business guide, produced by the U.S. government, is intended to serve as a roadmap for starting a business.
Sci & Tech
Music Index
http://proxy.mul.missouri.edu:2048/login?url=http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=ehost&defaultdb=mah
Music Index covers more than 40 international music periodicals, listing articles dealing with every aspect of classical and popular music. [more]
PubMed
http://proxy.mul.missouri.edu:2048/login?url=http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?otool=umochsclib&dr=abstract
The National Library of Medicine free article search engine, containing article references from MEDLINE, PreMEDLINE, OLDMEDLINE, plus some publisher-supplied and out of scope citations from certain general science and chemistry journals. To run a cited reference search on an article found in PubMed, copy and paste the PMID article Identifier here. [more]
Scopus
http://proxy.mul.missouri.edu:2048/login?url=http://www.scopus.com
Scopus is an abstract and citation database of research literature and quality web sources, including open access journals, conference proceedings, trade publications, abstracts, and patent records. [more]
