JLib Advertising Class Handout

Advertising and Public Relations Research

Secondary Sources

Journalism Library

University of Missouri-Columbia

2007

http://mulibraries.missouri.edu/journalism/

Advertising and Public Relations Databases

ABI/Inform
ABI/Inform is the primary index to over 1,000 business journals. The database provides information about companies and products, business conditions and trends, corporate strategies and tactics, and management policies and techniques. Some fulltext available. Coverage is 1971 to date. more info...

Academic Search Premier - provides full text for nearly 4,600 scholarly publications, including more than 3,500 peer-reviewed publications. In addition to the full text, this database offers indexing and abstracts for all 8,052 journals in the collection.

Factiva
provides access to current issues and an archive of over 8,000 publications from around the globe. Also contains business and financial data on companies from around the world. more info...

Business and Company Resource Center
Business & Company Resource Center includes the journal coverage as well as: insider trading activity, major shareholder information, marketing data,company histories and chronologies, Investext investment reports, press releases, stock quotes, and more. Some fulltext available. more info...

Business Source Premier - provides full text for nearly 3,300 scholarly business journals, including full text for more than 1000 peer-reviewed business publications.

Communication Abstracts
Communication Abstracts is a comprehensive source of information about communication-related publications on a world-wide scale. It covers communication-related articles, reports, papers, and books from a variety of publishers, research institutions, and information sources. Coverage includes not only communication literature but also literature in other disciplines that is relevant to communication researchers. CA has recently expanded its coverage to include international literature in film studies, the role of technology in human communications, risk communication, crisis communication and public opinions.

Communication and Mass Media Complete - Communication and Mass Media Complete is comprised of two databases, CommSearch and Mass Media Articles Index. It indexes journals, encyclopedias and handbooks in the area of communication studies. Full-text is available for over 200 titles.

Disclosure
includes information on over 12,500 international companies trading on U.S. exchanges. Quarterly and annual financial data are gathered from documents filed with the Securities and Exchange Commission as well as company annual reports. Includes names and holdings of both insiders and institutional holders, and I/B/E/S earnings estimates. Only accessible within Ellis Library. more info...

Dissertation Abstracts - is the subject, title and author guide to virtually every American dissertation accepted at accredited institutions. It also includes many Canadian dissertations as well as dissertations form Europe and abstracts from Masters Abstracts.

ECO: Electronic Collections Online
contains the original content and images from scholarly journals. Fulltext (primarily archival) access is available for over 200 journals to which the MU library also subscribe in print format.

EconLit - provides coverage of the worldwide literature on economics. Subject coverage includes accounting, domestic monetary theory, health economics, labor, quantitative economic methods, urban and regional economics, and welfare programs. Coverage is 1969 to date.

ERIC - provides access to the educational and related literature available in periodicals published worldwide and in the ERIC documents microfiche collection. Coverage is 1966 to date.

GenderWatch - is a database of periodicals and newsletters that focus on women and women issues.

Hospitality and Tourism Index - covers scholarly research and industry news relating to all areas of hospitality and tourism. This collection contains more than 440,000 records from 500 titles, with coverage going back to the early 1960s. Major coverage includes demographics and statistics, hotel management, food service and beverage management, travel and tourism, event management, gaming, international cuisine, law, market trends, research and more.

JSTOR
Coverage begins with volume one of each title and continues to within 4-5 years of the present. It includes graphs, photographs and images. more info...

Lexis Nexis Academic
(subset of Lexis/Nexis) offers access to the fulltext of current and back issues of major newspapers, journals, newsletters, and news sources from around the world and the fulltext of legal materials, (court cases, legislation, statutes, regulations, law reviews, and more). It is an excellent source for current events, business and financial information. Includes very current information. more info...

MediaMark Reporter
is a database of demographic and marketing information based on a national survery of the "demographics, product usage, and media exposure of all perons aged 18 and over in the contiguous 48 states." Coverage begins with 1995. This database is only accessible within Ellis Library. more info...

Social Sciences Citation Index
is a multi-disciplinary database indexing every item from 1,725 journals plus selected social science articles from 3,300 additional journals worldwide. more info...

Bloomberg Terminal is located in Ellis Library Information Commons. It gives financial and stock market information on corporations. Very useful for research.

General Background Information on Advertising and Public Relations

Advertising Age Encyclopedia of Advertising Jour-R HF5803 A38 2003.
Advertising Manager's Handbook. Robert Bly. Jour-R HF5823 .B634 1999
Dictionary of Marketing and Advertising. Jour-R HF5415 .R577 1995.
Encyclopedia of Associations--Journalism-R HS17 .G3 1999. More recent edition at Ellis.
How To Plan Advertising Jour-R HF5823 .H68 1989
O'Dwyer's Directory of Corporate Communications Jour-R HD59 .O35A 1997.
O'Dwyer's Directory of Public Relations Firms Ready Reference. HM263 P37
Standard Directory of Advertising Agencies (The Red Book) Jour Ready Reference HF5805 .S7. Annual
Standard Directory of Advertisers (The Red Book) Jour Ready Reference. Annual

Information About Periodical Publications and Other Media

Bacon's Magazine, Newspaper, Radio and TV Directory. Annual
Broadcasting and Cable Yearbook Jour Ready Reference HE 8689 .B77. Annual (Latest on Ready Ref - older issues bound downstairs)
Burrelle's Media Directory: Broadcast, Magazines, Newspapers Jour Ready Reference P88.8 B8743
Editor & Publisher International Yearbook Jour Ready Ref PN4700 .E42.Annual. (Latest year on Ready Ref and older issues bound with Journals alphabetically by title.)
Gale Directory of Publications and Broadcast Media Jour Ready Ref Z6951 .A97.
Television & Cable Fact book Jour-R HD9696 .T46 T44. Annual. (latest in Reference and older issues bound downstairs by call #)
Ulrich's Periodical Directory Jour Ready Reference and http://ulrichsweb.com/ulrichsweb/
Working Press of the Nation: Magazine, Newspaper and TV. Ready Reference Z5961 W6. Annual.

Business and Marketing Data

American Demographics - Ellis Journal, HB3505 .A66. Full text in ProQuest, ABI Inform and Expanded Academic Index.
Congressional Universe- large database of US congressional bills, reports, information. http://web.lexis-nexis.com/congcomp
Editor & Publisher's Market Guide Jour Ready Ref. HF5905 .E38 Annual.
Magazine Dimensions Jour Ready Reference HF6105 .V5 M23 1996 Annual. (marketing data for magazine as well as other media).
Market Share Reporter - Presents market share data on over four thousand companies, and
2,500 products, facilities, and brands. Several entries are usually available under each industry. HF5410 .M34. Latest volume in Ellis Ready Ref and 2nd latest Jour-Ref.

MediaMark Research (MRI) Jour-R HF5415.3 .S7846 1993. Ellis Reference has latest year on CD-Rom

Rand McNally's Commercial Atlas and Marketing Guide Jour-R G1 C65 2nd latest year (located on the Index Table in Journalism Library Reading Room)
Standard Rate and Data Service (SRDS) Journalism Current Periodical Shelf by title. Monthly. Latest two months retained.
Statistical Abstract of the United States Jour Ready Ref HA202 .A38 current year. 1 volume summary of government statistics.
Statistical Universe-database with all kinds of government statistics. http://web.lexis-nexis.com/statuniv
Survey of Current Business - Ellis, HC101 .A13, 1921-present. Full text in ABI Inform and Expanded Academic Index.
Television and Cable Factbook Jour-R HD9696 .T46 T44 (current issues in Reference and older issues bound downstairs)
TV Dimensions Jour-R HE8600.8 .T917. Annual. (marketing data for television as well as other media) Located in Reference.
World Chamber of Commerce Directory - Latest volume on Ellis Reference, HF294 .W75 .

Advertising and Public Relations Periodicals

Note: Current issues of periodicals and journals are shelved alphabetically in the Journalism Library reading room. Bound volumes of journals are filed alphabetically by title in the back stack area of the Journalism Library. Many journals are available electronically. To find out which are electronically full text: Go to http://mulibraries.missouri.edu/journalism/databases.htm and click on Electronic Journals. Enter the name of a journal and it will list the databases that contain full text articles of that journal. All the journals listed below are available full text through our Electronic Journal link and most are indexed in ABI Inform and Expanded Academic Index where you can search them by subject.

Advertising Age--Journalism Library, 1978-DATE. Ellis Library as 1938-present.

Adweek--Journalism Library, 1984-present.

Journal of Advertising--Journalism Library, 1972-present.

Journal of Advertising Research-- Journalism Library, 1960- present.

Journal of Marketing--Ellis, HF5410 .A2 J6
1936-present. Current issues in Current Periodicals Reading Room at Ellis library.

Journal of Marketing Research--Ellis, HF5415 .J6
1964-present. Current issues in Ellis Current Periodicals Reading Room.

Journal of Public Relations Research-Journalism Library, 1992-present

Marketing and Media Decisions--Journalism Library - 1979-1990 changed name to Media Week in 1990.

Media Week 1990-present. (indexed in ABI Inform, Business and Company ASAP, Expanded Academic Index .

PR Week-Journalism Library, current issues only.

Public Relations Quarterly-Journalism Library, 1985-present

Public Relations Review: A Journal of Research and Comment-Journalism Library, 1985-present

PR Resources
Online PR Resources
RESOURCES AND EXAMPLES to help you track news and stay current in a news cycle that moves at the speed of light:

o Breaking stories from the Associated Press.

o Top US Newspapers by type from the American Journalism Review.

o The University of Southern California's Online Journalism Review provides a one-stop overview of the online journalism world. Includes a great article about folks who get their news from online versus traditional sources.

o Check out MediaChannel's overview of online journalism.

RESOURCES AND EXAMPLES on how reporters are using the web:

o University of Georgia's online tutorial in Computer Assisted Reporting.

o Searchable databases of press releases available online from Internet News Bureau. and PR newswire.

o Check out the Usually Useful Internet Guide for Journalists.

o CyberJournalism offers a healthy list of resources on online journalism, including a list of recommended articles about journalism and the Internet.

o Journalism's Uncharted Territory, an article by Sam Meddis from USA Today, outlines how the Internet is reshaping journalism.

Updated Summer 2006